[{"_1":2,"_38":-5,"_39":-5},"loaderData",{"_3":4,"_13":14},"root",{"_5":6,"_7":8,"_9":10,"_11":12},"isProduction",true,"domain","cran-e.com","version","2.11.0","nonce","NTAzNDI3MDYtY2NiYy00ZDk4LTk0MzktMTRmZmEwYjllZDNi","routes/_page.author.$authorName",{"_15":16,"_17":18,"_35":36,"_28":37},"authorName","Michael Platzer","packages",[19],{"_20":21,"_30":31},"package",{"_22":23,"_24":25,"_26":27,"_28":29},"id",428,"name","BTYDplus","title","Probabilistic Models for Assessing and Predicting your Customer Base","description","Provides advanced statistical methods to describe and predict customers' purchase behavior in a non-contractual setting. It uses historic transaction records to fit a probabilistic model, which then allows to compute quantities of managerial interest on a cohort- as well as on a customer level (Customer Lifetime Value, Customer Equity, P(alive), etc.). This package complements the BTYD package by providing several additional buy-till-you-die models, that have been published in the marketing literature, but whose implementation are complex and non-trivial. These models are: NBD [Ehrenberg (1959) doi:10.2307/2985810], MBG/NBD [Batislam et al (2007) doi:10.1016/j.ijresmar.2006.12.005], (M)BG/CNBD-k [Reutterer et al (2020) doi:10.1016/j.ijresmar.2020.09.002], Pareto/NBD (HB) [Abe (2009) doi:10.1287/mksc.1090.0502] and Pareto/GGG [Platzer and Reutterer (2016) doi:10.1287/mksc.2015.0963].","roles",[32,33,34],"aut","cre","mnt","otherAuthors",[],"With 1 package under their belt, Michael Platzer is just getting started. Great things often have humble beginnings! No other authors involved—Michael Platzer likes to fly solo, and it shows in their work!","actionData","errors"]

Michael Platzer

1 Package